With a refreshingly honest approach to the subject, Kim Komando treats making money online like any other type of business venture. Rather than revealing super secrets, she applies good business sense, good business logic, and good business practices to the specific requirements of the online environment.

First, Komando candidly discusses the basic theory of online business and the necessary equipment. Then she moves to the specifics, from understanding customers and what makes them buy to selling products as compared with selling information or services. Komando gives guidelines on where to set up shop and how to become a Web master with a business-building mentality. From there, Cyberbuck$ discusses advertising, including how to place it, and what elements make for a good ad. Pay attention to the section on advertising by e-mail; Komando shows how you can get a bad online reputation for junk e-mail if you're not careful.

The section on building and maintaining customer loyalty is vital information for the long-term success of any business and twice as important in the mercurial world of cyberspace. The closing section conveys related issues that you must know to protect yourself, such as copyrights, security, and a host of legal and safety matters that can make or break a business. An enclosed CD-ROM offers the entire book in hypertext format.

by Kim Komando

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